Alter Ego Urban Proof Shampoo (1000 ml) is a shampoo designed to protect hair from the negative effects of the urban environment, such as pollution, dust, and UV rays. This shampoo deeply cleanses the scalp and hair, removing accumulated dirt and pollution while maintaining the hair’s natural moisture. Enriched with antioxidants and nourishing ingredients, it restores the vibrancy of the hair and provides it with a long-lasting feeling of freshness. The large package is ideal for professional use in salons or at home, providing long-lasting protection and care.