The eye area is women's number one skincare concern, it is the first place to lose moisture and to show signs of ageing and fatigue. Eyes define 90% of our expression and play a major role in how we appear to others. But because the skin around the eye area is 3x thinner than the skin on the rest of the face, it is far more vulnerable to damage caused by daily life: stress, pollution, UV, lack of sleep and even friction – from removing stubborn mascara or rubbing eyes to combat screen fatigue.