Alter Ego TechnoFruit Color coloring cream is a special permanent hair color is an oxidizing product that will provide a higher level of hair coloring. Perfectly dyes hair, not only changing their color but also making them stronger, the regenerating and restructuring action of keratin and protein on the internal hair structure facilitates the perfect adhesion of the micro-size color pigments,the mix of nourishing oils forms a protective film around the cuticle, which gives smoothness and better reflects the incredible shine of the shades.