Gum Primer is a clump-free, long-lasting tinted primer in a tube that gives extra volume and length to lashes. Thanks to its innovative formula that protects, thickens and colors, Gum Primer can be used before mascara but also on its own for a natural volume effect. The primer enriched with jojoba oil coats lashes, leaving them shiny, soft, volumized and sensual from the first application. The innovative applicator ensures maximum definition, explosive volume and light lashes, amplifying the effect and effectiveness of the mascara.